Audience Data!


Happy October! The weather is getting colder (yay) and it’s raining a lot more (boo, or yay?)

What is “audience data”? How do we collect it? I believe the ultimate data you could collect from an audience would be what they’re thinking in realtime, but I suspect that collecting that would be extremely difficult and probably too invasive. In the meantime, we can get a shadow of those thoughts by collecting where/what the audience is looking at during an experience. If the audience is focusing on a specific piece of content for a longer period of time than was expected, than we at least that piece of content is interesting, in either a good or bad way. Also, we can then use that data to help strengthen offline versions of the experience – wouldn’t it be lovely if every AI driven audience member derived its choices based on the data of real audience members?


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